U.S. MARKET PLANNING
Your audience has a place.
Start there.
Tell us the city and the specific area where people are expected to look up. Skytypers reviews the market, aircraft availability, positioning, schedule and operating conditions for each request.
A city or regional media brief is the starting point. The confirmed flight plan is reviewed separately.
Southern California
Brief the city, beach, venue or landmark: for example Los Angeles, Orange County or San Diego. Include your preferred local time.
New York & the Northeast
Name the city or requested viewing area, including any Long Island, shoreline or event context relevant to the brief.
Las Vegas & other U.S. markets
Share the city, event and date. For a wider campaign, identify the priority markets and the flexibility between them.
Plan for your market.
Choose the place where your audience will gather. These details help Skytypers review the location, timing and aircraft availability for your request.
West Coast
Los Angeles
Name the neighborhood, venue or viewing area and the local time you have in mind. For an event, include the audience arrival and main activity windows.
Southern California beaches
Specify the beach and stretch of shoreline where people will be watching. Include the event schedule and any alternative viewing area.
Laguna Beach
Tell us the exact beach, coastal venue or gathering point in Laguna Beach. Share your preferred date, local time and message.
San Francisco
Identify the San Francisco venue or audience viewing area. For a regional brief, list each separate location rather than treating the entire Bay Area as one viewing point.
New York & the Northeast
New York City (NYC)
Name the borough, venue and outdoor viewing area. A citywide brief should identify the priority audience locations and their timing.
The Hamptons
Specify the town, venue or shoreline gathering area in the Hamptons. Include your date and preferred message window alongside the event plan.
Long Island
Name the town and exact viewing location on Long Island. For multiple audience gatherings, include their sequence and local times.
New Jersey
Share the New Jersey town, venue or shoreline viewing area. Include local event times and any flexibility in your requested date.
Las Vegas & Miami
Las Vegas
Identify the venue or viewing area in Las Vegas and your event schedule. Include any second venue as a separate audience location in the brief.
Miami
Specify the Miami neighborhood, venue, beach or waterfront where your audience will gather. Share the local time and any alternative event window.
Four details make a market brief useful.
- City and region: include a Nielsen DMA® label if your media team uses one.
- Viewing area: a venue, landmark, waterfront or audience gathering place.
- Local timing: date, time zone, preferred window and an alternative if possible.
- Campaign scope: message, audience, budget range and any capture or reporting needs.
These are planning examples, not live fleet locations or guaranteed service areas. A DMA is a media market reference and does not establish flight coverage or a viewer count.